As part of Gamasutra's visit to Shanghai for this week's ChinaJoy game
exhibition, we've discovered that Xbox 360 game piracy appears to be
spreading notably in the country, with at least one vendor offering
Xbox 360 titles such as Hitman: Blood Money for around 30 Chinese yuan ($3.50).
This development has occurred after an incident in March 2006, in which hackers managed to flash changes to the firmware
on the Xbox 360's DVD-ROM drive which allowed non-authenticated
(copied) games to be played. Further information on the hack surfaced
in late May, when other parties appear to have released a public
version of the exploit, and Microsoft's Gamerscore Blog published an official response to the problem.
But, judging by the shrinkwrapped copies of Xbox 360 titles available
publically in the country, Microsoft's much-vaunted security system has
been definitively bypassed for physical media-based Xbox 360 games –
with stores or individuals in Shanghai presumably offering to flash the
Xbox 360's disc drive BIOS for a fee.
As for the large selection of Xbox 360 games available, a recent Chinese-language article at Sina.com pictures some of the titles readily available at game vendors throughout China, also including Ninety-Nine Nights, Fight Night Round 3, and Project Gotham Racing 3.